PROMPTHERE GUIDE
한국어로 읽기Marketing prompts that adapt a product story to each channel
A marketing prompt needs the customer's situation as much as the product name. Explain who is reading, what problem they are trying to solve, which product facts support the message and what action the reader should take next.
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Connect a customer problem to a supported claim
Replace vague praise with a concrete difficulty and the feature that addresses it. Supply only confirmed features and conditions, and prohibit invented testimonials, discounts or performance figures. Keep an untested marketing hypothesis separate from the factual claims that will appear in published copy.
Change the reading context for each channel
A social post needs a useful opening, a blog has space for explanation and an email needs a subject and a clear request. Do more than change word count. Specify the audience, channel, purpose and the destination someone will reach after following the call to action.
Compare message approaches, not just wording
Request alternatives based on customer pain, a usage scenario and a feature explanation. Review clarity, support for claims and the connection between the message and its next action. Until you measure real responses, treat each version as a hypothesis rather than calling one the winning copy.
An example to make your own
Three distinct angles for one social product post
Replace the bracketed fields, then paste into your AI tool.
Product and verified features: [facts] Reader and problem: [customer context] Channel: [channel] Desired action: [next step] Unsupported claims to avoid: [claims] Write three drafts: problem-led, usage-scenario-led and feature-led. Separate opening, body and call to action. Do not invent testimonials, discounts or results. List claims that still need review.
Before you run the prompt
- Describe a recognizable customer situation.
- Support feature, price and performance claims.
- Make the call to action match its destination.
Frequently asked questions
Should a prompt invent customer testimonials?
No. Do not present generated testimonials as real customer experiences. When editing supplied feedback, preserve its meaning and confirm how it may be used.
Can a marketing prompt guarantee conversions?
No. Use the prompt to develop clear drafts and distinguish message hypotheses. Evaluate actual channel responses before making claims about performance.